Lodge CEO piloted crashed helicopter

2013-04-24 12:07
Nick More's LinkedIn profile picture.

Nick More's LinkedIn profile picture.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Nelspruit - Lion Sands Private Game Reserve CEO Nicholas More and his three passengers died when their helicopter crashed in Mpumalanga, More Hotels said on Wednesday.

More, 45, was piloting the Robinson R44 helicopter when it crashed in the Schoemanskloof valley, between Nelspruit and Lydenburg, around 8am on Tuesday.

"All four passengers -- three men and one woman -- were confirmed dead upon the police’s arrival at the scene," Mpumalanga police spokesman Colonel Leonard Hlathi said.

More established the 4000ha Lion Sands Private Game Reserve with his brother Robert More in the world famous Sabi Sand Game Reserve, close to the Kruger National Park, in 1999.

He is survived by his wife Jean and four sons.

Local media reported the other three victims had been identified as Pierre de Villiers, Lance Cooper and Elmarie Martens.

More had been on his way to Johannesburg for a business meeting, said More Hotels.

The helicopter was scheduled to land at Midrand Grand Central airport. More's flight instructor Roger Mortlock said it left Casterbridge, in White River, at 6.30am.

The wreckage was found on the Sondagskraal farm around noon. It was suspected that heavy mist might have been a contributing factor in the crash, but this could not be confirmed.

Kruger Mpumalanga International Airport managing director Marius Nel said full details of the crash could not yet be disclosed.

"The incident has been reported to the Civil Aviation Authority, who have to investigate the circumstances surrounding the crash before full details can be disclosed," he said.

Sabi Sand CEO Andrew Parker said relatives and friends were still in shock, and unable to speak to reporters.

"The issue is very sensitive and everyone is still in shock. We have yet to process all the details," he said.

Francois Lourens, a close friend of Cooper, said both Cooper and More’s families were devastated by the news.

"You never expect a loved one to die in a helicopter crash. It was very unexpected and the families are devastated."

Cooper co-owned of Daybreak Timber Marketing, and was the former CEO of York Timber Holdings.

Under More's tenure Lion Sands won numerous international accolades, including the title of Best Luxury Lodge in the World at the 2009 World Luxury Hotel Awards.

More matriculated from Saint Andrew’s College in Grahamstown in 1985, and obtained a BCom economics degree at Stellenbosch University.

He worked for 12 years as a portfolio manager at Rand Merchant Bank before turning his focus to eco-tourism and luxury safari businesses.

On March 30, five SA National Defence Force soldiers died in a helicopter crash in the Kruger National Park, in Mpumalanga.

Read more on:    travel south africa

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.


24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.