More Chinese visting SA

2013-01-23 14:02

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Tourism Minister Marthinus van Schalkwyk embarked on a media roadshow in Beijing on Wednesday to celebrate the growth in tourism from China to South Africa.

South Africa was visited by 59,187 Chinese tourists in between January and September 2011, by 96,747 during the same period in 2012, and it was thought this number would exceed 100,000 this year.

Van Schalkwyk attributed the growth to stronger trade relations between the two countries since South Africa took its place in Brics -- the Brazil, Russia, India, China and South Africa group of countries - in 2011.

"We have witnessed an increase in trade relations between China and South Africa, with considerable Chinese investment in South Africa and an increase in interest, awareness and understanding between our two countries," said Van Schalkwyk.

China had since become South Africa's fourth biggest source market for tourists.

"We are confident of continuing our exciting growth in a market set to become one of the world's most important tourism markets in the future," he said.

Van Schalkwyk travelled to China with senior officials from his department, diplomats and a contingent from SA Tourism (SAT).

He is expected to use the trip to thank the Chinese media for its continued support in marketing South Africa as a holiday and business event destination.

Van Schalkwyk will also share details about SAT's marketing plans for 2013.

"This year, we will increase our efforts in digital marketing, to better communicate with Chinese consumers through online platforms," he said.

Read more on:    china  |  travel south africa  |  travel international  |  good news

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

SHARE: publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.