Protea Hotels named COOLEST hotel group!

2014-06-05 10:25

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Cape Town - The annual Sunday Times Generation Next Brand Survey awards were released on 1 June 2014, and Protea Hotels Fire & Ice came out tops.

Protea Hotels, was, for the fourth time in a row, named the coolest hotel group in the country.



The Youth speaks



“They are a generation that works and plays in the social technology space, and a generation with a far greater sense of social conscience. Your brand identity needs to adapt to fulfil their needs and expectations, because if you’re not prepared to talk to that market in their space now chances are you never will reach them,” Barenblatt says.

Prime example of ‘coolness’

“Protea Hotel Fire &Ice!, our lifestyle brand is a prime example of our ‘coolness’, because it demonstrates that as a company we don’t take ourselves too seriously, we have fun and we’re prepared to push the boundaries to create powerful experiences with customer involvement which in turn leads to organic word of mouth amongst a generation of brand igniters.

“I also have no doubt that the opening early next year of the new Protea Hotel Fire & Ice! Menlyn is going keep that youth market brand excitement ignited for the whole of 2015.”

Protea Hotels Director of Sales, Marketing and Revenue, Danny Bryer, says igniting a product or brand to the point that people want to become active brand ambassadors is the key to building loyalty in emerging markets.

Bryer attributes much of the group’s “cool factor” to the STAFF, who has worked hard to successfully take Protea Hotels’ bold, slick and sexy brand personality to the public which is delivered through their unique service culture.





Read more on:    cape town  |  travel  |  protea hotels
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