SAA improves on-board experience

2013-03-28 07:51

SAA files complaint over Kulula ad

2013-03-13 09:29

South African Airways has filed an urgent complaint with the Advertising Standards Authority in response to Kulula's latest ad campaign. Watch.WATCH

Johannesburg - National carrier South African Airways (SAA) has announced three product enhancements set to come into effect from 1 April.

SAA customers will be able to flip through the pages of a newly designed on-board magazine, Sawubona while sipping on one of the world’s finest champagnes, Taittinger, as well as select cuisine from a menu designed by Chef Benny Masekwameng, Executive Chef of Tsogo Sun.

SAA Communications Manager Kabelo Ledwaba said in a statement, "The Airline has appointed Ndalo Media as the publisher of its on-board magazine, Sawubona. The Publisher has been tasked with production a bold publication that will unearth positive South African stories and share them with the world."

The airline will now also be offering one of the world’s finest champagnes, Taittinger to customers travelling business class on international and long-haul regional flights, as well as customers visiting SAA’s Premium and Cycad lounges.

The third and final product enhancement includes a collaboration with Tsogo Sun’s Executive Chef, Benny Masekwameng to create a new menu set to delight travellers’ taste buds.

"From these enhancements we home it is evident that SAA only offers the best of the best to its customers and the partnerships are part of the airline's mandate to bring the world to Africa and to take Africa to the world," said Ledwaba. 

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

SHARE: publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.