SAT campaign woos Ozzies

2013-07-25 11:04

Johannesburg - SA Tourism has unveiled its latest campaign aimed at attracting Australian visitors.

Named 'It's Time,' the campaign is an extension of the initial 'Bucket List' campaign and was launched at an event in Sydney last week, Tourism Update reports. 

According to the tourism body, the campaign will highlight the exchange rate, value-for-money packages and a variety of experiences to attract Australian visitors to the country.

"Travellers, including Australians, are always looking for something different. They are looking for awesome experiences and unique stories to share," said Lalie Ngozi, SA Tourism Country Manager for Australasia. "We are highlighting that there's no better place to do this and to discover everything about what the Rainbow Nation has to offer."

The campaign will feature across TV, cinema, digital and print media as well as on SA Tourism's social media and online platforms.

Check out the launch video below:

Read more on:    south african tourism  |  travel south africa

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