SAT to open office in Nairobi

2012-09-12 09:32

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Nairobi -  South African Tourism (SAT) plans to open a regional office in Nairobi during the 2013-2014 financial year, South African Tourism director for Domestic, Africa and Middle East, Phumi Ndlomo has disclosed.

According to eturbonews, Ndlomo said the Nairobi office will act as South African Tourism's liaison office for customer, business associates and consumers in its main markets of Kenya, Tanzania, and Uganda, with a possibility of extending the mandate to the rest of the East African region.

"The large regional market potential suggests the need to establish presence in the markets rapidly," said Ndlomo, "We are in the process of establishing a fully-fledged office in Nairobi which will enable us to move more strongly into the east African market and effectively leverage the tourism potential of Tanzania, Uganda, and even Rwanda, Burundi and Southern Sudan, using Kenya as a key base in the region."

The new office will be used to monitor the markets across the region, disseminate information, liaise with local channel partners, and as regional strategy implementation centre.


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