Wine, dine and recline with Food Routes

2013-11-15 13:55

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Love travelling, enjoy a well-constructed and delicious meal? Well, new travel company, Food Routes is just what you’ve been waiting for.

On a never-ending quest to discover the best places in South Africa to eat and sleep, Food Routes brings travellers a fusion of accommodation and exceptional dining… for very few things beat a comfortable night’s sleep after a memorable dining experience.

Fuelled by a cornucopia of experience gained in working in the hospitality industry for many years, Food Routes co-founders, Riaan and Stefane Kruger, recognised a niche market for unique and cultivated culinary destinations for the food loving traveller.

Food Routes was conceived to nourish this burgeoning niche market – one that is becoming the fastest growing segment in today’s tourism industry as borne out by recent research conducted in the United States.

Here are some fascinating findings:

·         Over half (51%) of all respondents said they travel to learn about or enjoy unique and memorable eating and drinking experiences.

·         83% enjoy learning about the local culture and cuisine of the destinations they visit.

·         And the same percentage says they will spend more money on food and drinks while traveling.

The mission of Food Routes is to address this demand and to offer the perfect fusion of excellent accommodation and exceptional dining experiences in the food tourism industry.

Specialising in 5-star accommodation establishments that offer excellent culinary experiences, Food Routes is the first online booking portal of its kind – offering journeys of enjoyment where food lovers can fulfil their quest for Edens of eating and Shangri-Las of sleep.

Whether it is a Big 5 safari, a country meander, a winelands breakaway, or a city escapade, booking with Food Routes ensures an exquisite ‘wine, dine and recline’ experience.

Listing is by invitation only and the accommodation establishments are carefully vetted and selected by the team.  Food Routes’ selected establishments must meet exacting and specified criteria, but also provide a diverse range of luxury lodgings and dining experiences.  

Food Routes offers 3 procedures to assure a smooth, effortless and successful booking.

·         On-line

·         An enquiry-quote system

·         Bespoke tailor-made itineraries

 Food Routes’ unique itineraries, combined with up-close and personal attention to the individual’s dining desires, play an integral role in the overall enjoyment and satisfaction of the ardent food traveller.

“We live in an era where food is part of who we are and these days more and more people find food interesting and want to experience different food styles and dining experiences. Food and wine are an integral part in defining a culture, its history and establishing a sense of place. Once one partakes in the food and wine of a country, a region, a culture – they become an inherent part of one’s being. Each future experience of them is destined to transport you back to that first bite, that first sip, that special place. As Chef Reuben Riffel has so eloquently stated, ‘Food is time travel’  and here at Food Routes, we are dedicated to ensuring the best remembrance of all things repast,” Riaan said at the Food Routes launch.

He added that Food Routes will be the first culinary specialist in South Africa to utilise ‘Food Profiling,’ a unique tool for the culinary conscious traveller.                                                                

For more information on Food Routes, contact Riaan Kruger of Food Routes on telephone:  +27 542 7566 or +27 23 626 3498 or email on



Twitter:  @foodroutescoza

Read more on:    food  |  travel  |  travel south africa

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