#Lovecapetown evolves into valuable research tool

2013-10-30 09:53
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Cape Town through a lens

As part of Creative Week Cape Town a few enthusiastic photographers took to the Mother City's streets to capture it from a new angle. Take a look.

Cape Town - In the world of social media, functionality and simplicity are key. There is no science or metric that can ensure something goes viral. It either resonates or it doesn't.

And when it comes to Cape Town, travellers the world over are finding the #lovecapetown hash tag to be exactly that..

Initiated last year by Cape Town Tourism it is being used spontaneously to express thoughts and feelings about the destination, as well to share discoveries and favourites along the journey.

Recently boosted by a blogger-hosting campaign, the hashtag #lovecapetown generated an estimated 42 282 508 opportunities for people across the internet to engage with Cape Town.  No mean feat, to say the least

With #lovecapetown conversations taking place across Twitter, Facebook and Instagram, Cape Town Tourism CEO Enver Duminy says, "It is in no way owned by Cape Town Tourism and we remain committed to encouraging its organic growth beyond this recent hosting.

“Whilst we are looking to diagnostic tools to determine the ROI, we are more interested in the longevity of the project."

Cape Town Tourism plans to curate the #lovecapetown mentions into an online portal www.capetown.travel/lovecapetown, so that would-be visitors and locals can refer to it as a user –generated tool for planning and discovering the city through the eyes of others.

The bloggers, hosted by Cape Town Tourism together with Nox Rentals, experienced a range of attractions across the city, unlocking the destination through food and design as well as travel in order to reach a broader and more diverse audience from the UK, Brazil and USA.

Each blogger had a full daily itinerary that included experiences of township life, Woodstock street art, creativity, pop up dining and many of the more traditional attractions that define the destination. Bloggers tweeted, posted to Instagram and Facebook, and wrote blogs about their stay, with some posts still set to appear.

The bloggers were:
•    Rachel Lucas, from the USA, who runs The Travel Bite, discovered Cape Town’s food and wine scene
•    Abigail King, from the UK, who runs Inside The Travel Lab, explored Cape Town’s travel and lifestyle offerings
•    Carol T More, from Brazil, who runs Follow the Colors, delved into Cape Town’s creativity and design

What's your view on hash tags, do you use it to add emphasis to your conversation or do you use it as a valuable research tool? Tell us in the comment section below or email us on info@news24travel.com

Read more on:    cape town tourism  |  cape town  |  travel  |  travel south africa  |  lifestyle  |  good news


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