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This SA analytics company correctly predicted Trump win

17 November, 09:31 AM

How did the polls get it so wrong? Shocked commentators are still trying to make sense of Donald Trump's win in the recent US Election.

Meanwhile, accurate social media analysis delivered the correct prediction, and can no longer be ignored as the key to understanding the voice of the people, says Cape Town-based data analytics company Brandseye. We speak to CEO JP Kloppers. Watch. 

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