F1 teams back Heineken deal amid controversy

Paris - Formula 1 teams support the sport's new global sponsorship deal with Heineken.

Believed to be worth up to $200-million for F1 and tipped to include an unprecedented scope, the Dutch beer brewer's deal has also triggered controversy among campaigners who believe alcohol advertising should be banned.

"F1 should ask themselves if they want to be a motor sport or an alcohol brand event," said a spokesperson for Eurocare, a public health organisation.

'Key killers on the road'

In a letter to FIA president Jean Todt, Eurocare added: "We would like to remind you that drink driving is one of the key killers on the road."

However, F1 teams have backed the sport's new Heineken deal, with the branded message 'If you drive, never drink' already seen on track in Canada.

Manor's Dave Ryan said: "I think it (Heineken) will be great for F1 so no, I don't have a problem with that level of involvement." 

Force India deputy chief Bob Fernley agreed: "I think Heineken is fantastic for formula one."

Christian Horner, the team principal of Red Bull, added: "I think it's a positive thing.  There are some great brands involved in F1 now and hopefully we can put on a good show for them."

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Lockdown For
DAYS
HRS
MINS
Brought to you by
Voting Booth
Petrol prices are almost at R30 per litre. What are you doing to help deal with monthly fuel bills?
Please select an option Oops! Something went wrong, please try again later.
Results
I've downgraded my vehicle.
10% - 92 votes
I've joined a lift club.
4% - 34 votes
Nothing I can do. I am struggling with costs.
62% - 559 votes
Working from home is a saving grace.
24% - 216 votes
Vote