Beer-flavoured ice cream ad causes ruckus

2013-03-26 20:53
Beer-flavoured ice cream (Picture: Supplied)

Beer-flavoured ice cream (Picture: Supplied)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Rio de Janeiro - Brazilian advertising regulators have warned a brewer over an ad for beer-flavoured ice cream, saying it could tempt children and adolescents to drink.

The warning by the National Council for Self-Regulation focuses on an ad on the Skol brand's website and Facebook page which shows a yellow ice cream box with a lid similar to that of a beer can and the caption: "Shall we go to the bar to have an ice cream?"

The council, a non-governmental organisation created by Brazilian advertisers and companies to promote ethical practices, urges greater attention in ad campaigns to protect minors but does not call for sanctions.

Contacted by AFP, Ambev, Latin America's largest brewer and the owner of Skol, refused to comment on the warning.

Skol's beer-flavoured ice cream, launched in November, does not contain any alcohol.

But since it is linked to a beer brand, it can only be sold to people over the age of 18.

Last year the council warned Ambev over a Skol ad about beer-flavoured Easter eggs.

Read more on:    brazil

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.