Romney ad shows 'break up' with Obama

2012-09-06 19:17

Washington - Breaking up is hard to do, but Republicans hope disenchanted voters will do just that with Barack Obama, as they unveil a new ad depicting the end of a woman's infatuation with the president.

"Listen, this just isn't working. It's been four years, you've changed," says the woman in the ad called The Breakup, as she sits in an intimate restaurant setting with romantic piano music in the background.

"Your spending is out of control. You're constantly on the golf course, and you're always out with celebrities. You think I didn't see you with Sarah Jessica Parker and George Clooney?"

"You're just not the person I thought you were," says the young woman, an attractive brunette with glossy lipstick, as the camera pans out to show a cardboard cut-out of a smiling Obama seated across from her.

"I think we should just be friends," she says, before tossing her napkin to the table and walking out.


The ad, which shows a link to a new Republican website, was produced by the Republican National Committee (RNC) and debuted Thursday on NBC's morning show Today.

The star of the spot is Bettina Inclan, the RNC's director of Hispanic outreach, and she was fielding congratulations and praise on Twitter.

Republicans and their nominee Mitt Romney are engaging Obama and his re-election team in a fierce battle of the airwaves ahead of the November 6 election.

"The Breakup" comes out just hours before Obama was to officially accept the Democratic nomination for re-election.

Republicans are hammering at the idea that Obama has left Americans worse off than they were four years ago, but this latest ad plays on the president's personal likability, which polls consistently show is higher than Romney's.

  • jean.tredoux.5 - 2012-09-06 19:41

    I love this mud-slinging and competitive election america provides...

      jo.barton.92 - 2012-09-07 07:51

      The republicans are so obsessed with Obama.

  • justin.schonegevel - 2012-09-06 20:16

    The Truth is that The republicans left the USA in a worse state than it was 8 years before Obama took over it. Very hard to compare the economic crash of 2008 which was US driven and the effects of the EURO crisis on the US today which is not US driven. I hope the voters see that the better the poor in the USA the better the USA will be. Barack and the democrats are the only ones caring about assistance of the poor in this race. The truth is the Reps are too far right for the benefit of the States and it will cause a massive divide between the wealthy and poor which will again push USA back to the 1930's.

  • justin.schonegevel - 2012-09-06 20:19

    Secondly if any public Jo believes that only Obama would dine with celebs they must get check by a local doctor. All presidents attend all types of functions. It is his job to represent at all official and state important events, including attending events seen by public as important to them. If Romney believes he'll sit at home for 4 years he is wrong. The US is a major player for the UN and other international activities. I think the add is almost falsely admitting that Romney will not visit celebs and attend golf functions. ??

  • meshack.letswalo - 2012-09-06 21:04

    Let the fun begin, ours starts in 2013

  • neville.watson.94 - 2012-09-06 21:20

    Bush left Obama with all the rubbish , it cannot take 4 years to rectify and Rommey acts just like Bush , he is going to sent the America children back to war

      james.rossouw - 2012-09-07 01:34

      Dems Barney Frank {Homo escort service in his basement} and Chris Dodd were threatening banks with lawsuits to ease up on lending. Objective to buy Dem votes. BO [stink} record. 23 Mill out of work, Unemployment above 8% for 45months, deficit $16 TRILL. {BO share more than a 1/3}. 45 Mill on Foodstamps. Not a pretty picture.

  • khotso.morekure - 2012-09-07 07:46

    Clearly depicts what US politics are..... a f*cken joke. If they continue to participate and condone these retarded political activities, which really have nothing to do with real human suffering, they deserve every pice of miserry coming their way.....which is much sooner than they care to believe. (The world stage, politically and economically, is changing much faster than what the 'spoiled child of the west - US' cares to keep-up with.....but then again, the US have positioned themselves as this supposed 'custodian' of our so called "global democracy" (which is more like regime changers)... So maybe the question is: Why is it that the rest of the world is trying to play a Monopoly board game with Chess rules...? Maybe it's time to start a completely NEW game if we are ever to try preserve the human race.

  • tshilidzi.ramadwa - 2012-09-07 07:51

    I still go with Obama........!! He is the best and he is getting the second term.

  • Blixum - 2012-09-07 08:17

    LOL. NObama wants to be re-elected by the white voters of the US. Don't think they will make the same mistake twice.

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