Chinese company offers lifetime of booze for $1 700

2017-11-11 07:05


Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Shanghai - Feeling down on "Singles Day" this weekend? A Chinese white liquor maker wants to lift lonely spirits by offering a lifetime supply of booze for less than $1 700.

Jiangxiaobai Liquor Company is making its offer on Saturday during China's biggest shopping festival - held every November 11, or 11/11 - with an equally numerically symbolic price tag of $1 675.

It is selling the lifetime supply of grain-based baijiu, a typical Chinese alcohol, on e-commerce giant Alibaba's business-to-customer Tmall platform.

The offer will be limited to 99 lucky customers, who will receive 12 boxes of the liquor, each month.

Each box contains 12 bottles of 45-degree booze made from sorghum.

The endless batch can be inherited by a family member if the customer dies within five years of the purchase.

The offer is significantly lower than the original price of $15 057.82, and the actual selling price will be even less than $1 700 after using store coupons and other discounts provided by Alibaba.

A single bottle sells for $2.26.

"Double 11" or "Singles Day" was created by Alibaba in 2009 as China's online answer to the late-November US "Black Friday" shopping spree, and it draws hundreds of millions of consumers every year.

Jiangxiaobai Liquor Company, based in the southwestern city of Chongqing, first started offering the product on November 11 last year.

But some people have been suspicious, doubting the company can really provide a lifetime of booze without affecting its business.

The firm says it will issue a certificate pledging to a full refund if it fails to deliver the alcohol in the next 30 years.

"Now my only concern is the company's lifespan," said one person on the Twitter-like Weibo.

Another joked that now they can "drink until we die".

Alibaba says Double 11-related sales last year reached $17.8bn in gross merchandise value, up 32% from 2015.

Read more on:    china

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.