L'Oreal said no to Eau de Trump

2016-03-02 19:15
Republican presidential candidate Donald Trump hold a news conference on Super Tuesday. (Andrew Harnik, AP)

Republican presidential candidate Donald Trump hold a news conference on Super Tuesday. (Andrew Harnik, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Paris - French cosmetics giant L'Oreal revealed on Wednesday that Donald Trump had asked them to make a perfume in his name about a decade ago, but the beauty company said no.

However, it was nothing personal against the divisive US billionaire and presidential hopeful, said L'Oreal chair Jean-Paul Agon.

"Trump wanted us to make a perfume for him, but we didn't," Agon said.

L'Oreal preferred to focus on perfumes under the licence of prestigious fashion brands such as Giorgo Armani, Ralph Lauren or Yves Saint Laurent, he explained.

In the end Trump, who has complained bitterly about American jobs being shipped overseas, hired US beauty care company Estee Lauder which in 2004 produced Donald Trump, The Fragrance.

Other Trump perfumes followed such as Success in 2012 and Empire in 2015.

Last year American department story Macy's dropped Trump-branded merchandise after he made controversial comments about Mexican immigrants.

The real estate mogul is looking more likely than ever to become the Republican candidate in US presidential elections in November after winning seven of 11 states on Super Tuesday.

Read more on:    donald trump  |  uk  |  us 2016 elections

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.