Beyoncé fans respond to Ivy Park 'athleisure' range in the most hilarious way

By admin
01 April 2016

Beyoncé has given fans a sneak peek of her brand new active wear collection Ivy Park and even the least athletic of her fans are over the moon.

The Formation superstar announced plans to team up with Topshop boss Sir Philip Green for the clothing collaboration in October, 2014, and on Thursday, the video promo for the new sportswear and leisure label was launched online.

Read more: Beyonce hires disabled model to launch merchandise collection

The brand is named after Blue Ivy, Beyoncé's daughter with husband Jay Z, and Parkwood Park in the singer's native Houston, Texas, where she used to run as a child to help build up her stamina for shows.

The black-and-white footage opens with Beyoncé standing in the rain, in the middle of a playground, wearing items from her new fitness range. It then cuts to the singer running on a treadmill, stretching, doing rope work, and swimming as she explains the meaning behind Ivy Park. "I would wake up in the morning, and my dad would come knocking on my door, telling me it's time to go running," she recalled of her father Mathew Knowles' strict training regime. "I remember wanting to stop, but I would push myself to keep going.


A photo posted by Beyoncé (@beyonce) on

"It taught me discipline and I would think about my dreams; I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sunshine through the trees; I would keep breathing." "There are things I'm still afraid of," Beyonce continued. "When I have to conquer those things I still go back to that park. Before I hit the stage I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where is your park?"

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

The promo also features a brief cameo by four-year-old Blue Ivy, who is filmed wearing mini versions of the Ivy Park sportswear, as her mom carries her on her back. Read more: 8 times Beyoncé shocked the world But perhaps the best thing about Bey's announcement has been how fans reaction on social media. It looks as though the coach potato members of the Beyhive finally have the motivation they need to hit the gym.

The new collection, which Beyoncé also models in her new Elle magazine cover shoot, includes over 200 pieces of athletic and leisure wear, and is set to go on sale at select retailers from 14 April, 2016.

A photo posted by Beyoncé (@beyonce) on

Ivy Park's big launch comes amid fevered speculation suggesting Beyoncé is gearing up for another surprise release on Friday, after an internal press release surfaced online, alleging her new album will be called Formation and feature collaborations with Adele, Mariah Carey, Nicki Minaj, Kanye West, Frank Ocean, and Jay Z. The document, purportedly from Columbia Records and Beyoncé's own Parkwood Entertainment, suggests the project will debut on Jay Z's streaming service Tidal on Friday and be available on other retailers next week.

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

The April Fools' Day date has some fans questioning the legitimacy of the press release, but Beyoncé's representatives have yet to comment on the album rumours.

If the news is true, it won't be her first surprise release - she also dropped a self-titled project in December, 2013 without any fanfare or prior promotion.

She is set to kick off her Formation World Tour in Miami, Florida on 27 April, 2016.

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