Celine Dion launching lifestyle brand

By admin
11 June 2016

Celine Dion is following in Gwyneth Paltrow and Reese Witherspoon's footsteps by launching a lifestyle brand.

The My Heart Will Go On singer is teaming up with bosses at licensing firm Epic Rights to create the line of home goods, active wear, beauty products, eyewear, travel products, and more. The brand has yet to be named, but it will encompass the 48-year-old's passions for "family, music, entertainment and style", according to Billboard.com.

"In today's world, you need a coordinating and consistent branded approach to everything," CEO of Epic Rights, Dell Furano, tells the publication. "On a global level, (artists) need to combine all areas - their music, performances, touring, website, social media - and launching a lifestyle brand was just a natural extension for Celine at this point in her career, particularly because it's all from her point of view."

The products will hit stores next autumn, 2017 and will roll out over a three-year period.

Read more: Celine Dion: ‘My husband insisted the show must go on’

"This is a very organised, very well thought-out program," Furano adds. "And what makes this unique from (other artist programs) is simple: it is Celine herself."

Gwyneth launched her lifestyle brand Goop in 2008, while Reese created Draper James last year.

Celine's new branding announcement comes five months after the death of her husband and longtime manager Rene Angelil in January, 2016. Shortly after his passing she returned to the stage at Caesars Palace in Las Vegas for a tribute to the late music mogul and to resume her longstanding residency there.

Read more: Céline Dion’s beautiful on-stage tribute to René

"This is my home away from home..." Celine said. "I feel his love in this room. I feel his (Angelil) strength and his warmth being reflected in all of you. Rene always surrounded me with the best people who believed in us and always worked so hard on our behalf."

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