Discovery Sport Industry Awards 2014 winners announced

By admin
17 February 2014

See who took top honours at the The annual Discovery Sports Industry Awards.

It was that time of the year when the people from the sport fraternity got together to celebrate the great work done by people working behind the scenes and the companies that support the sport industry. The annual Discovery Sports Industry Awards were held at the Sandton Convention Center and was attended by 1 200 guests, from sports stars to company execs and models.

Mark Boucher was honored with the Deloitte Outstanding Contribution to South African Sport award. The former cricketer who was forced to take an early retirement from cricket after an eye injury last year was handed his trophy at the glamorous red carpet event.

Other winners at the event were Telkom - Jomo Sono’s wedding for the TV Sport Commercial of the Year, Dr Ali Bacher who received the Castle Lager Lifetime Achievement award and Lucas Sithole for the Discovery Peak Performance Moment of the Year for the Paralympian’s win at the Quad Grand Slam last year, beating world number one, David Wagner and making him the first African to win it.

Quinton Fortune and Host Bob Skinstad share a laugh.

Quinton Fortune and Host Bob Skinstad share a laugh.

Other big winners were:

  • Sports participation event of the year: Cape Argus Pick n Pay Cycle Tour
  • Best Use of PR in a sport campaign: Springbok Shirtless Campaign
  • Best Integrated Sport Marketing Campaign: MTN 8
  • Best New Sponsorship: Ram Slam T20 Domestic Chalange
  • Sport Brand of the Year: EFC Africa
  • Sport Agency of the Year: Playmakers Sponsorship
  • Best Live Experience: Nedbank, Comrades Marathon Spectator Spot and Green Mile
  • Best Sponsorship of a sport team or individual: Adidas – Orlando Pirates: Black is Back
  • Best sponsorship of a sport event or competition: Adidas, Old Mutual Two Oceans Marathon
  • Best use of digital communications in sport: Nedbank, Ke Yona Team
  • Sport brand of the year, sponsored by Tsogo Sun : EFC Africa
  • Sport development programme of the year: The Dreamfields Project

Find Love!