From a first-class trip to Israel to a 'vampire breast lift': a look inside the outrageous Oscars’ gift bag worth R3,1 MILLION

By Kirstin Buick
28 February 2016

Whether it was the controversial first-class trip to Israel or the sex toys, this year the decades-old tradition may have gone too far.

Whether it was the controversial first-class trip to Israel or the sex toys, this year the decades-old tradition might have gone too far

The Oscars’ losing nominees have been getting a bag of ridiculously expensive goodies since 1989 (because everyone needs a free holiday when they miss out on that golden statuette). In 2002, marketing company Distinctive Assets commercialised the practice, creating the “unofficial” gift bag.

Since then, the company has been offering an increasingly extravagant bag to celebs as a promotion, and every year the Oscars organisers have been getting increasingly annoyed with them.

But this year Distinctive Assets ruffled one too many feathers and the American Academy of Motion Picture Arts and Sciences is suing the company for the “less-than-wholesome nature of some of the products” in the record-breaking $200 000 (R3,1 million) bags.

The less-than-wholesome products the Academy is referring to might be the laser vibrator and the marijuana vaporisers (both worth almost R4 000 each). Of course, there’s also the never-before-heard-of vampire breast lift, which involves extracting your own blood, separating the platelets, stimulating the growth factors and injecting it back into your breasts, Yahoo News reports.

“Last year the Academy attempted to address Distinctive Assets’ false and infringing representation without litigation. We had no choice but to file a lawsuit,” an Academy spokesperson said.

“Distinctive Assets’ continued use of the Academy’s trademarks not only infringes on the Academy’s trademarks but is also likely to dilute the distinctiveness of the Academy’s famous trademarks and tarnish their goodwill,” Variety reports.

Of course, this has only heightened the public’s curiosity about just what is in the offending bags.

Here’s a peek at some of the other things inside:

• A Vampire Breast Lift worth $1 900 (R29 450)

• A lifetime supply of Pu-erh Tea Nourishing Cream and Pu-erh Tea Cleansing Bar worth $31 200 (R483 600)

• A private walking tour of Japan for up to 15 days worth $54 000 (R837 000)

• Plastic surgery vouchers worth $5 530 (R85 715)

• A laser vibrator worth $250 (R3 875)

• A marijuana vaporiser worth $250 (R3 875)

• Chapstick worth $6 (R93)



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