Kim Kardashian sues Old Navy over look-alike ads

By admin
11 August 2011

Reality TV star Kim Kardashian sued retailer Old Navy on Wednesday to force the clothing store chain to quit using a look-alike model in advertisements the celebrity claims hijack her fame.

Attorneys for the star of TV show "Keeping Up with the Kardashians" on the E! cable network said in the lawsuit that Old Navy knew what it was doing when it launched the sales blitz in February using a woman with a striking resemblance to the fashion trendsetter.

"The infringing ads are likely to cause confusion, and have caused actual confusion, in the minds of the consuming public as to an association of Kim Kardashian with defendants' products and services," the lawsuit states.

Kardashian's suit was filed in U.S. District Court for the Central District of California against Delaware-based Gap Inc, the parent company of Old Navy, which also was named. A representative for Gap could not be reached on Wednesday night.

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