Men’s Fitness sparks outrage over disturbing article that ‘promotes rape culture’

By Samantha Luiz
01 July 2016

It was titled "How to Turn a 'No' Into a 'Yes'.

Men's Fitness, a popular online publication, has come under fire for running an article that is said to promote rape culture.

Titled "How to Turn a 'No' Into a 'Yes'," the advice column gave men tips on how to change a woman's mind at a bar, on a date, in bed and in a relationship.

"Every guy gets rejected sometimes," wrote 'dating and attraction expert' Nick Savoy in the article before it was pulled from the website.

"Even the best dating coaches and pick-up artists in the world.

"What separated the men from the boys is how you handle rejection - and how quickly you can turn things around." The article advised that any man who found themselves in such a situation to "plough ahead anyway" when women ignore or reject them at bars. Describing the article as "bullsh**", writer Aura Bogado spoke of her outrage at the article in a series of tweets.

"This is trolling garbage. It's also dangerous," added reporter Lauren Duca. "When consent is treated as a suggestion, rape is an inevitability."
Read more: ‘To the man who raped me’: Victim reads powerful letter to her attacker in court after he’s sentenced to only six months in jail
Although they've removed the offensive article, the publication is yet to apologise for the story.

Nick Savoy is the founder of Love Systems, an online organisation offering dating advice to men and charging up to $20 000 (R290 355) for access to its conferences.


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