Nespresso: 20 quick facts

By admin
16 November 2012

Nespresso has grown into one of the most recognised brands in the world of coffee

Since its launch in 1986 , representing a refined mark of passion and understated elegance.

•    In 2008 Nespresso became the first roast-and-ground coffee brand to achieve global status. It was chosen as the top Trusted Coffee Brand in Europe (2010) by Reader’s Digest in a survey of 16 markets.

•    Nespresso has an international retail network of more than 270 exclusive coffee boutiques. These boutiques offer consumers a unique opportunity to experience the brand with all their senses.

•    By providing advice and information the Nespresso Club and dedicated call centres around the world can help anyone to become a discerning coffee connoisseur.

•    Nespresso has taken the concept of personalisation and choice to new heights.

•    It’s the only brand that goes to such lengths to accommodate consumers’ individual needs and preferences.

•    Nespresso has a growing Facebook community of more than 1,5 million fans.

•    It takes pride in being energy-conscious and especially environmentally-conscious, subscribing to its own AAA Sustainable Quality Programme developed in collaboration with the Rainforest Alliance.

•    Nespresso offers a 24/7 global internet boutique.

•    Only 1-2 per cent of the coffee crops grown globally meet Nespresso’s exacting standards.

•    The taste and aroma of Nespresso’s coffee is specially preserved in what has become an iconic, hermetically-sealed capsule.

•    Nespresso guarantees the unsurpassed quality of its coffee blends because the company is involved in every aspect of the production and preparation process – from coffee tree to coffee cup.

•    Nespresso selects individual crops on the basis of quality as well as taste and aroma.

•    The utmost care and attention is invested in the blending, roasting and grinding processes.

•    Each coffee blend’s complex properties are carefully orchestrated by experts.

•    Nespresso offers an unequalled range of 16 Grand Cru blends for home enjoyment that run the gamut of tastes from full-strength to decaffeinated to satisfy the most discerning palettes.

•    In addition to its permanent collections, Nespresso typically introduces two extraordinary and rare Grand Cru blends for a limited period each year.

•    Nespresso is the only brand that offers a total coffee experience combining perfection, pleasure, simplicity and contemporary aesthetics.

WIN a Nespresso U every weekday from Monday, 19 November to Friday 30 November 2012. Competition details will be made available daily on our Facebook page.


For more info go to or call 0800 NESPRESSO (0800-6377-73776).

CLICK HERE for more info on the coffee machine that lives like you.

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