New World Cup song brings the heat

By Lara Atson
19 May 2014

Have a listen to the official Fifa World Cup song, which has received some criticism for its clichés.

Are you counting down the days to the 2014 FIFA World Cup in Brazil? The Miami rapper Pitbull teamed up with the American Idol host Jennifer Lopez and Brazilian singer Claudia Leitte for the official World Cup song, We Are One (Ole Ola), and the much-anticipated music video has just been released. The video for the catchy song features samba dancers, bongo players and loads of hip-shaking and they even show some clips of the tournament that was held in South Africa in 2010. The track and video has however been getting mixed reviews. A lot of Brazilians criticized the video which they deem is filled with clichés about their country.

‘‘This World Cup theme song is a big pile of clichés, tweeted Leka Peres, a music journo, DJ and former MTV Brazil program director. ‘‘They grab two ‘Latinos’ from the world of global pop to make a song that has nothing to do with Brazil. And then the video reproduces the same old idea that our parties always have half-naked, sexualized and curvy women, men fighting capoeira, and a samba troupe together with Olodum (a Brazilian drum band),’’ she said. ‘‘I’ve never seen anything like that in my life.’’

Ouch! Well, it’s not all doom and gloom. The track is sure to get a lot of soccer fans pumped for the tournament, that kicks off in São Paulo on 12 June. But is it better than our World Cup song, Shakira and Freshlyground’s catchy tune Waka Waka (Time For Africa)? You decide!

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