Rihanna debuts Puma ad

By admin
30 April 2015

Rihanna’s first advert for Puma has been released.

The shot was unveiled on the sports company’s Instagram page on Thursday.

In the frame, Rihanna is seen showing off her incredible figure in tight, patterned spandex leggings and a long-sleeved crop top, with another top tied around her waist. She completes her look with a visor perched atop her curly hair. "An icon who does it all needs a shoe that can keep up,” Puma captioned the shot. “Introducing the Pulse XT.”

Rihanna was announced as Puma’s women's creative director back in December.

In an interview at the time, the songstress said she couldn’t wait to add another fashion venture to her name having created her own pieces in the past.

"I love designing. I’ve always enjoyed it. The thing I love most is the unexpected result between my brand and theirs, the combination, the marriage - it’s like having a baby, you put two things together and all of the sudden it bursts into a new thing. It’s life," she explained to WWD.

"At River Island I was able to see stuff come to life, draw up an idea from scratch, and that made me want to take on a bigger challenge. And MAC was an amazing experience - from creating packaging to going through textures. I would love to do cosmetics, because I love beauty: choosing colours, creating shapes. It’s like painting, you just get to play. The same way I treated MAC, I will attack Puma."

Bjørn Gulden, Puma’s top executive, also revealed he was excited about the star jumping on board at the time.

“She speaks the language of design and creativity, and that’s fun to see. I can already tell, she brings a lot of energy to the table," he said.

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