Shhhh -- Emma has a surprise for you!
Emma Watson has found a novel way to get fans reading -- by secretly hiding books and hand written notes at different train stations in London.
The former Harry Potter star has been leaving copies of Maya Angelou’s memoir Mom & Me & Mom all over London tube stations for commuters to find.
In the books, she enclosed notes asking them to “take special care” of the book and “when you are finished please leave it on the tube again for someone else to find”.
Announcing the cheeky move on Facebook, she wrote: “I've been hiding copies of Mom & Me & Mom for Books on the Underground on the tube today! See if you can find one tomorrow! #OurSharedShelf.”
The initiative is part of Books on the Underground’s project to bring new and used books to travellers, with 100 copies of Angelou’s memoir distributed this week, The Guardian reports.
Emma is a self-professed bookworm, and even started her own feminist book club Our Shared Shelf -- hence the hashtag in her post. The Books on the Underground director Cordelia Oxley said: “The campaign with Emma Watson is perfect as it promotes her feminist book club Our Shared Shelf, and also reminds people to look around for a hidden book when they're on the tube!” “It was Emma's idea to be a Book Fairy for the day, and I think she did an amazing job,” she added. Some of the folks lucky enough to find a copy shared their excitement on social media:
I lost a brand new book today but my Fairy Book Mother took pity and sent this to me on the central line train #booksontheunderground pic.twitter.com/0Ozr9bHbv7 — Yokeu Kusnama (@yokeuk) November 1, 2016
A photo posted by Jenny (@jennnnysymonds) on
We've had such an exciting day at @booksontheunderground in partnership with @emmawatson's feminist book club #oursharedshelf, leaving copies of #MomandMeandMom by the incredible #MayaAngelou at tube stations and on trains. Each of the 100 copies has a little note from Emma tucked inside! This wonderful book is the seventh and final of Angelou's memoirs, published over thirty years after the first, #IKnowWhyTheCagedBirdSings. Good luck to anyone travelling on the London underground, I hope you find one! . . . #bookstagram #igreads #igbooks #bookishfeatures #photooftheday #bookphotography #feministbook #bibliophile #bookstagrammer #booklover #literature #instabook #readwomen #whatiread
A photo posted by @mybibliofiles on
A photo posted by Nilay Yüksel (@neebeasta) on
Announcing her book club in January, the British star wrote of the initiative on Goodreads: "As part of my work with UN Women, I have started reading as many books and essays about equality as I can get my hands on,"
"There is so much amazing stuff out there! Funny, inspiring, sad, thought-provoking, empowering! I’ve been discovering so much that, at times, I’ve felt like my head was about to explode… I decided to start a Feminist book club, as I want to share what I’m learning and hear your thoughts too.
"The plan is to select and read a book every month, then discuss the work during the month’s last week (to give everyone time to read it!). I will post some questions/quotes to get things started, but I would love for this to grow into an open discussion with and between you all.
"Whenever possible I hope to have the author, or another prominent voice on the subject, join the conversation."
Emma's had a busy year -- she's set to star as famous bookworm Belle in has the upcoming live action adaptation of Disney classic Beauty And The Beast, not to mention her partnership with the United Nations Women HeForShe Campaign.