Take home a piece of Behati

By admin
27 September 2013

Victoria’s Secret model Behati Prinsloo has joined forces with American jeans brand This Here Very Moment (THVM) to create a new clothing range.

The 24-year-old, who’s engaged to Maroon 5’s Adam Levine, helped design 16 pieces, including jeans, leggings, shorts and T-shirts. Apparently the idea is that her fans can now “take home a piece of Behati”, said THVM’s creative director in an interview.

This is the first time the brand has worked with a celebrity, but it’s also the first time the Namibian beauty has helped with the design of a clothing range. According to the Daily Mail, Behati believes the collection shows off a bit of her personality. “I feel these items show my own personal style: effortless, adaptable, simple and comfortable.”

The collection will form part of the Spring 2014 Coterie, a fashion show that takes place twice a year in New York.

Behati says the project gave her a chance to express her “creative energy”. Fans will have to wait and see if a range of her own will follow.

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