This man's body was Photoshopped according to 18 different standards of beauty around the world

By Kirstin Buick
19 February 2016

It's not just women who are subjected to unrealistic standards of beauty.

An internet medical service in the UK commissioned graphic designers to Photoshop an image of man according to their country's beauty standards.

The experiment was inspired by a similar project involving a woman's body, journalist Esther Honig’s "Before & After", in August last year.

Read more: This woman’s body was Photoshopped by graphic designers from all over the world

The new Superdrug experiment  saw 18 designers from countries like the US, Eqypt, Russia and even South Africa asked to edit a photograph of a New York photographer who (very bravely!) offered up his self-portrait.

The artists, 11 women and eight men, got to work with the instructions below:

"Photoshop and retouch this man to make him more attractive to the people of your country.

All changes, including those to his shape, form, coloration, etc., are up to you. You can modify any feature. We recommend against further covering his form with clothing as your submission may not be accepted."

Read more: Barbie’s finally getting a more realistic figure

The results are vastly different in terms of his physique, skin colour, face -- and the artists' Photoshopping skills.

 Let's tale a closer look at some of the more dramatic transformations -- including South Africa's:

According to researchers,  this new project "proves the quest for a perfect body transcends gender."

"Fueled in part by the media and popular culture, men around the world may feel even more body image–related pressure than women do – pressure to be stronger or slimmer or more muscular."

Their aim  was to create awareness of the issue and inspire people to start readdress their own perceptions, organisers said on the Superdrug website.

"The goal is to fuel a revolution: to spark real change about body image, to empower people to prioritize health above appearance, and to promote body confidence around the world."

The rest of the altered photos can be seen below.


Read more: This super-curvy lingerie model is all kinds of sexy

Sources: Mashable, Superdrug, PopSugar


Originalphoto: NYPhotoNY, Self-Portrait

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