Black photographers pen open letter over ‘exploitative and unethical practices’

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The letter served to inform other photographers about their "unethical and exploitative" encounter with Augment Agency.
The letter served to inform other photographers about their "unethical and exploitative" encounter with Augment Agency.

On 6 September 2021, Karabo Mooki, Andile Buka, Paresh Shookan, Kgomotso Neto, and Andile Bhala published an open letter. Speaking in their capacity as photographers and directors, the letter served to inform other photographers about their "unethical and exploitative" encounter with Augment Agency.

According to their Instagram page and website, Augment Agency is a Cape Town-based consulting agency. Seemingly specialising in advertising and marketing for athleisure brands, the agency lists Reebok, Adidas, and Total Sports as some of their existing clients. 

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