Thula Sindi opens a second AfricaRise store

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Thula Sindi  during the launch of the AfricaRise Retail Concept Store at the Sandton City mall. The store is a joint retail initiative that gives local entrepreneurs retail space to market their designs. (Photo by Oupa Bopape/Gallo Images via Getty Images)
Thula Sindi during the launch of the AfricaRise Retail Concept Store at the Sandton City mall. The store is a joint retail initiative that gives local entrepreneurs retail space to market their designs. (Photo by Oupa Bopape/Gallo Images via Getty Images)
  • After a successful year with the first store in Sandton, the second is opening in Marshaltown
  • With the new location comes new emerging brands.
  • Although the store opens during a pandemic that has severed people’s income, the designer is confident that both establishments will thrive


AfricaRise is a luxury store that specialises in products made by African artists and designers. Specialising in clothes, crafts, jewellery, accessories and art, AfricaRise looks to be a one stop for African creatives to sell their high-end work. 

After setting up the first in Sandton during October of 2019, fashion designer Thula Sindi has set up another in Marshalltown. 

In addition to the likes of Sindi, David Tlale, Ephymol, Rubicon and Maria McCloy, the new store sees AfricaRise housing the work of emerging brands like Ezekhetho, Imprint, Nguni Brand and Siyavuya Roqoza.

With a collaborative business model between Sindi and the in-house vendors, AfricaRise aims to encourage communal entrepreneurship. 

Touching on the decision to open shop while South Africa’s economy barely gets by Sindi says: 
“Every time there is a disturbance in economic activity, Black business suffers the most and we are often relegated to obscurity. We need to create a new baseline for ourselves as design entrepreneurs. We have already figured out the impossible part – which is creating coveted items that have market relevance within an extremely crowded and hostile market. Now we must have direct access to the market… We can survive any financial storm with the correct structural support, strategic nous, planning and extreme agility.”
Thula Sindi


Located on 66 Anderson Street in Marshalltown, Johannesburg, the second store will open its doors on 7 August 2020. Items sold at both stores will also be available at www.africariseonline.co.za

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