Snoop Dogg takes on executive role at Def Jam

accreditation
0:00
play article
Subscribers can listen to this article
Snoop Dogg performs at the Ultra Music Festival on March 24, 2013 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
Snoop Dogg performs at the Ultra Music Festival on March 24, 2013 in Miami, Florida. (Photo by Tim Mosenfelder/Getty Images)
  • Def Jam Recordings is an American multinational record label based in New York City. 
  • Owned by Universal Music Group, the label has focused predominantly on hip hop, pop and urban music. 
  • On 7 June 2021, the lable announced taking on Snoop Dogg as executive creative and strategic consultant.



Rap superstar Snoop Dogg is joining the legendary hip hop label Def Jam Recordings as executive creative and strategic consultant, the U.S. company said on Monday.

Def Jam, owned by Universal Music, has been home to some of hip-hop’s most pioneering artists, from Public Enemy to LL Cool J and the Beastie Boys. Its current roster includes Justin Bieber, Rihanna and Kanye West.

Calvin Cordozar Broadus Jr, professionally known as Snoop Dogg, will be based in Los Angeles and report to Universal Music Group Chairman and Chief Executive Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.

As an award-winning artist, Snoop Dogg has released 19 studio albums and sold over 30 million albums worldwide.

Snoop would not be the first rapper to take on an executive role at Def Jam. In 2004, Jay-Z was named president and CEO of the label, but left after three years.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24