New York - Ten years ago, model Kendall Jenner was 11 years old. Next week, she will be named Fashion Icon of the Decade.
Jenner, the half-sister of Kim Kardashian, will receive the honour on 8 September at New York Fashion Week. It is handed out by the fashion website Daily Front Row.
The 21-year-old is one of the models of the moment, along with gal pals Bella and Gigi Hadid. And she has 83 million followers on Instagram.
Social media lit up with commentary on the news and not everyone thinks she deserves the award.
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Jenner has strutted her stuff on the world's catwalks for the top labels in the business but she is also known for the TV reality show Keeping Up with the Kardashians.
With their reality show, cosmetics lines, video games, clothing - and general mastery of marketing and social media - the Kardashians are said to be worth hundreds of millions of dollars.