Dolce&Gabbana court millennials as they introduce ‘the new princes’

The king of social media, Cameron Dallas. (Getty Images)
The king of social media, Cameron Dallas. (Getty Images)

Milan - Dolce&Gabbana have one-upped themselves, moving the young millennial crowd that has populated their front row in recent seasons onto the runway.

Pop star Austin Mahone, dapper in a tux with tapered legs, set the mood, dancing up and down the runway throughout the show, making the moves on the ladies, who included Sylvester Stallone's three daughters.

Dolce&Gabbana's show was titled The New Princes and it's clear that they are catering to a young, selfie-savvy generation bred on social media. In an ultimate branding move, the designing pair created a pair of faceQ app-like images of themselves on jackets and sweaters.

Alongside the brand's trademark tailored suits, the new collection includes zany plush animal head hoods or backpacks, and Rasta knit hats or crowns over baseball caps, fun-loving Harajuku touches for a generation that prizes its juvenile side. Jeans and jackets were covered with appliques, with royal motifs from crowns to hearts emerging as decorative emojis.

The collection was a fast and furious display of graphic prowess with humanized animal motifs alongside the brand's typical religious imagery, a display as breathless as the new generation of star power on the runway.

Other famous millennial faces on the catwalk included social media super-star Cameron Dallas, Rafferty Law - the son of Jude Law, Presley Gerber - whose mom is international supermodel Cindy Crawford, stylist and avid video gamer Luka Sabbat as well as Brandon Thomas Lee, son of Pamela Anderson and Tommy Lee.


Austin Mahone:

Austin Mahone

Cameron Dallas:

Cameron Dallas

Rafferty Law:

Rafferty Law

Presley Gerber:

Presley Gerber

Luka Sabbat:

Luka Sabbat

Brandon Thomas Lee:

Brandon Thomas Lee

(Photos: Getty Images)

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