The egg that dethroned Kylie Jenner on IG hatches into sweet message about mental health

World Record Egg. (Photo: YouTube/Hulu)
World Record Egg. (Photo: YouTube/Hulu)

Cape Town – The egg that became famous for dethroning Kylie Jenner’s post as the most-liked on Instagram has hatched, revealing a supportive message.

The account world_record_egg was created and shared its first post on 4 January.

Alongside a photo of an egg with a white background was a caption reaching out to people to “set a world record get the most liked post on Instagram”. It has since received over 52 million likes.

READ MORE: An egg dethrones Kylie Jenner’s most-liked Instagram post

Over time, random posts here and there have shown the egg in the exact same position only with a few cracks and now it has finally hatched.

The ‘Egg Gang’ partnered up with Hulu and delivered an important message about mental health on social media.

In a short animation, which premiered after the Super Bowl on Sunday, the egg reveals it has cracked due to the “pressure of social media”. The egg, brought to life by animated eyes and mouth, then shares Mental Health America’s helpline for those who may be feeling the same.


Visit the South African Depression and Anxiety Group (SADAG) for any mental health support and / or resources.

Dial the SADAG helpline at 0800 567 567, or alternatively, call a counsellor at 011 234 4837 between 08:00 and 20:00 from Monday to Sunday.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24