- The Princess Charlene of Monaco Foundation's #strongtogether celebrity challenge was a success, with 45 charities around South Africa benefitting from the initiative.
- On Monday it was announced that Percy Montgomery won the challenge with Louis Oosthuizen coming in second place.
- Chantell Wittstock, the foundation's director and sister-in-law to Princess Charlene said the former rugby star had an "incredibly successful campaign" and jumped in with "great enthusiasm".
The Princess Charlene of Monaco Foundation recruited a few familiar faces for a very important initiative amid the coronavirus pandemic.
Her Serene Highness' foundation in South Africa started the two-week #strongtogether celebrity challenge on 26 May, which ran for an additional week until 16 June, after it received an overwhelming amount of support. The challenge saw celebrities, including Kefilwe Mabote, Jeannie D, Percy Montgomery, Gary Player and Bryan Habana battle it out on social media to see who could garner the most support for the foundation, as well as a charity or organisation of their own for the funds raised to be split between the two.
We spoke to Bryan Habana at the time who'd been handing out masks, sanitiser, wipes and more on behalf of the campaign, as well as delivering food parcels around Cape Town with Ozow and Food Forward SA. He said: "It's been absolutely brilliant to see the impact celebrities are having across the board.
"Sometimes you feel that you're only a drop in the ocean, or that you're hardly making a dent, but now we've started '#1IsBetterThan0' and we're making a difference. Through the support of the strong together campaign, being able to make an impact and be part of something big, that's something we're really proud of."
On Monday, the results of the challenge revealed 45 charities all around South Africa benefitted from the initiative and ultimately delivered 15 000 #strongtogether masks and sanitisers with a message of unity and solidarity.
And though Bryan Habana did not win the celebrity challenge, fellow former rugby pro, Percy Montgomery did, with professional golfer Louis Oosthuizen taking the runner up position.
"Montgomery had an incredibly successful campaign attracting local and international media attention and raised an incredible amount from his personal items which he put up on auction. He was a great ambassador who jumps in with great enthusiasm and really got involved in his community, and for that, he is our deserved winner," Chantell Wittstock, the foundation's director in South Africa and sister-in-law to Princess Charlene, said.
Chantell told us at the start of the challenge that Princess Charlene's desire to always give back is what inspired the campaign. "She is so passionate about South Africa to start with, the work she has done here and continues to do here, is inspiring," she said. "She truly believes, in her own words: 'Together, we will save lives. One person, one family and one community at a time.'"