Who is behind the Sussex royal Instagram account?

Meghan Markle and Prince Harry. (Photo: Getty Images)
Meghan Markle and Prince Harry. (Photo: Getty Images)

Cape Town – She may have had to shut down all her personal Instagram accounts, but fans believe Meghan has found her way back onto social media.

Shortly after Harry and Meghan's nuptials in May 2018, it was then announced that the Duke of Sussex and his older brother, William, Duke of Cambridge would be splitting their households – which includes separate communications staff.

READ MORE: Princes William and Harry's royal household split explained

Weeks after the official separation, and the appointment of Sara Latham as their new press secretary, the royal couple launched their own Instagram account using the handle @sussexroyal.

"We look forward to sharing the work that drives us, the causes we support, important announcements, and the opportunity to shine a light on key issues. We thank you for your support, and welcome you," the caption of their first post said.

READ MORE: Prince Harry and Meghan launch their very own Instagram account

According to BBC News, the account broke the record for gaining more than a million followers in just five hours and 45 minutes.

Since then several posts have been shared with lengthy captions that now have people questioning just who the person is making the posts.


1. Speaking to each individual follower

According to E! News, the tone of the most recent post especially evokes the idea that the person posting is speaking straight to followers with the constant use of "you" – a change from the usual formal tone and language used in royal posts.

2. American spelling vs British spelling

While for the most part the captions have used UK spelling, which typically replaces a 'z' with an 's', some of the posts have used American spelling.

In one post, the word 'organisation' has been spelt with a 'z' however, the Kensington Palace Twitter account has spelt it with an 's' in several tweets. In another post, the word 're-energised' is also spelt with a 'z' where Kensington Palace spelt the same word with an 's' in a tweet

3. Americanisms 

The posts also include words that are more prominently used in American English, for example the use of the word 'diapers' instead of 'nappies' in the most recent post, Hello! magazine reports.

View this post on Instagram

Just one week ago, The Duke and Duchess of Sussex asked that you kindly consider supporting various organisations around the world in lieu of sending gifts for the upcoming arrival of their first born. Not only did many of you lend your support, you took action. Their Royal Highnesses wanted you to know the impact of your support – the direct effect your donation, energy, and action made! YOU chose to be part of the collective good, and you have made a real difference. Whether a $5 donation, £1000 contribution, offering to volunteer, or spreading the word – you’ve played your part. And on behalf of The Duke and Duchess (and Baby Sussex), we thank you so much. YOUR IMPACT: @thelunchboxfund will now be able to provide a minimum of 100,000 additional hot nutritionally fortified meals to children in dire need across South Africa @littlevillagehq received donations from all over the world (from UAE to Hong Kong and the US), they’ve increased their monthly donors, had a surge in volunteer applications, and re-energized their hard working team of 200+ staff and volunteers @wellchild can now provide 300+ additional hours of specialist care by a Well Child Nurse for a child with serious health needs, allowing families to stay together at home vs in hospital @Baby2Baby have received over 5,000 products to disperse to children in need, including cribs, books, backpacks, diapers and have received monetary donations from around the globe - from Guadalajara to Italy. You made this happen. Thank you.

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

It's not surprising that Meghan may be the mastermind behind the new favourite Insta page to follow, as she headed her own lifestyle site and Instagram page for years.

Meanwhile, it could also be the couple's press secretary, Sara Latham as she has had experience working in both an American environment as well as a British environment.