WATCH: Seth Rogen gives grocery shoppers some food for thought with this hilarious prank!

Seth Rogen. (Photo: YouTube)
Seth Rogen. (Photo: YouTube)

Cape Town – To promote his new R-rated animation movie, Sausage Party, Seth Rogen recently took to the aisles in a supermarket to prank some unsuspecting grocery shoppers.

While shopping, customers got some lip from a 'talking' cantaloupe, bread and a sausage and it is hilarious!

Watch it all go down here:

Sausage Party, which has been eight years in the making, follows grocery store items whose only goal in life is to leave the store with humans. But once they get home they are in for a rude awakening when they discover their real fate.

Sausage Party is set to be released in SA in September 2016.

Watch the trailer here: