Justin Bieber creates a plant-based deodorant

Cape Town – Justin Bieber has teamed up with Schmidt to create a new plant-based deodorant named Here + Now.The pop star's new hygiene product will reportedly debut during the South African spring. 

The fragrant new venture is a partnership with a company named Schmidt's. "Here + Now has various meanings, but to me, it's about being present in daily life," Schmidt's CEO Michael Cammarata said in a statement to the press according to Ad Age.

Justin hinted towards the new partnership with a post on his Instagram account, which was made live on Tuesday. 

Underneath the shirtless pic the 25-year-old simply wrote: "ready for Here + Now… new collab coming this Fall with @schmidtsnaturals.(sic)"