This instrument has skyrocketed in sales since the coronavirus pandemic hit

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The pandemic has seen the sale of guitars skyrocket as people find new ways to keep busy.
The pandemic has seen the sale of guitars skyrocket as people find new ways to keep busy.
Photo: Cimmerian/Getty Images
  • Guitars have seen a boost in sales in 2020 due to the coronavirus pandemic.
  • Speaking to the New York Times, Fender chief executive Andy Mooney said the company has sold more guitars this year than in its entire history.
  • The spike comes as more people try to find new hobbies to keep them occupied during lockdown.

While the world battles the coronavirus, many have turned to one instrument as a source of companionship - the guitar. 

Isolation and social distancing brought on by the pandemic has led people to pursue new hobbies as a way of passing time and even aiding with stress, and it seems strumming a guitar has been the top pick for most. 

Speaking to the New York Times, Fender Musical Instruments Corporation chief executive, Andy Mooney, said that the company had sold more guitars in 2020 than they have in their entire history.

"We've broken so many records," Andy told the publication, adding: "It will be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales. I never would have thought we would be where we are today if you asked me back in March."

Fender has also noted an increase in the usage of their guitar-instruction app since the pandemic hit. 

According to the New York Times, 20 per cent of newcomers are under 24, while 70 per cent are under 45. 

A large percentage of those who have discovered a new love for guitars are also female.  

Compiled by Nikita Coetzee

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