Cape Town - Media24 is launching a brand-new Afrikaans entertainment lifestyle channel, VIA, on DStv channel 147 on Monday, 9 November 2015 at 16:00.
It’s the first channel that has an exclusive focus on Afrikaans lifestyle entertainment. VIA will be available to DStv Family, Compact, Extra and Premium customers in South Africa and Namibia.
This 24-hour lifestyle channel is another innovation by Media24 to create content and products for Afrikaans audiences across diverse Media24 platforms.
"We are extremely excited to launch VIA and we’re proud that we can treat our Afrikaans audiences to a brand-new Afrikaans channel," says Esmaré Weideman, Chief Executive Officer of Media24.
"Viewers can expect fresh, new local content that they can relate to. I think we are going to see a host of new TV stars!"
Weideman says a TV channel is a natural step in Media24’s evolution as one of Africa’s leading media companies.
"We are particularly strong when it comes to digital, social and print media and we are delighted to include TV as another platform where we can serve our audiences working closely with our magazines, newspapers and digital platforms."
VIA will launch with 22 new programmes on food and diets, relationships and style. The channel focuses on Afrikaans women and their families.
VIA launch shows include some of the following highlights:
Die eet oorlog – Three diets. Three brave women. And a 30-day battle against the bulge. With the help of our team of experts, our contestants will try to shed the kilos in order to fit into their new swimsuits.
Inspirasiekos met SARIE – The talented SARIE food editor, Herman Lensing, is on the lookout for South Africa’s best ingredients. He meets the passionate personalities behind the produce – and whips up a feast!
Zavion – Zavion goes for gold: whether it’s as an event’s planner or as an athlete. The cameras try to keep up as he juggles the weddings and decathlons filling his diary.
Jy het ’n Wenresep! – Three aspiring chefs fight it out so that iconic HUISGENOOT food editor, Carmen Niehaus, can crown one of their dishes as a Wenresep to be featured in South Africa’s widest read magazine.
My droom-trourok – Brides-to-be meet the famous Diaan Daniels to try on top-designer wedding gowns. In every bride-to-be’s mind she has a perfect wedding dress, but sometimes it’s not always her taste that wins the day.
’n Halfuur met Hanlie – A rare encounter with RAPPORT’s leading interviewer, Hanlie Retief, who will introduce us to fascinating people who interest, astound and inspire her.
Kom ons braai – South Africa’s favourite pastime is now a social experiment. Three couples who are strangers invite one another for a braai. Watch what happens around the fire.
Take a sneak peek here: