SuperSport benches decades-old numbering system as it reveals new channel line-up

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Watching TV during lockdown. (Photo: Getty Images)
Watching TV during lockdown. (Photo: Getty Images)
  • SuperSport will launch a new channel line-up from September.
  • They will drop the numbering system they used for more than two decades and replace them with a thematic offering around individual sport.
  • Gideon Khobane, chief executive of SuperSport said it is a landmark decision "one we’re convinced will add a fresh and invigorating dimension to our broadcasts."


From September, SuperSport is dropping the numbering system on DStv that it has used for its channels for more than two decades and replacing it with a "thematic" offering based around individual sports.

For example, the new channel called SuperSport Motorsport will now carry only motorsport content, whereas, in the past, motorsport would have been found on multiple SuperSport channels.

SuperSport says the reorganising will make the content discovery process and channel navigation easier for DStv subscribers looking to find specific sports genres.

According to SuperSport, the new strategy will more closely align channel names in South Africa and across the rest of the African continent and will indicate a clear destination for fans' favourite sports. There will be multiple themed channels, including a "Variety" channel offering.

SuperSport's new flagship channel will carry the best of any live-curated sport available to DStv Premium subscribers at any one time, including soccer, rugby, cricket, golf and tennis. SuperSport Grandstand will be positioned immediately after Blitz at the front of the new line-up.

Viewers on DStv will get specially dedicated channels for various leagues and sports - among them the Premier Soccer League (PSL), the Premier League, La Liga, rugby, cricket, golf, tennis, motorsport and several others.

Rugby and cricket have been moved to SuperSport channels 211 and 212. SuperSport says this was done to align the channels across the entire African continent and ensure consistency across all markets.

"There is no less focus whatsoever on these channels. It does also allow for all the Premium channels to be grouped together between 211 and 215. Please remember that the best of any rugby and cricket will also be found on SuperSport Grandstand on channel 201."

Supplementary programming like magazine shows and highlights will still be available across all of the channels.

"This is a landmark decision in SuperSport's history, and one we're convinced will add a fresh and invigorating dimension to our broadcasts," says Gideon Khobane, SuperSport CEO, in a statement.

"The changes will mean that additional SuperSport channels of local and international sporting content will be added to the DStv package."

"Genre channelling will no doubt increase awareness of a broader range of content, which may have always been on the platform, but wasn't necessarily easy to discover. This signals a radical change designed to make content discovery more seamless."

SuperSport says that market research has indicated that viewers would prefer to enjoy the sport of their choice on a dedicated, named channel.

SEE THE CHANNELS AND PACKAGES HERE:

SuperSport thematic channels in SA.
SuperSport thematic channels in SA.
SuperSport thematic packages in SA.
SuperSport thematic packages in SA.

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