Johannesburg- AKA has come out guns blazing against corporate companies for allegedly "hijacking" phrases hip-hop artists like himself have coined.
The All Eyes on Me star publicly called out Avis car rental for one of their adverts, which has the slogan 'Unlock the World' on it.
While the term certainly doesn't belong to AKA, it is a phrase that he uses on a regular basis on social media and is even in the title of his latest album, Levels Unlocked.
So, as expected AKA was not impressed when he saw the advert and took to Twitter to express his views on it.
Here's what he has to say...
Major League also agreed with AKA that this is unfair…
Brands and agencies have hi jacked terms that we've coined many times before. It's not the 1st time.— AKA (@akaworldwide) July 29, 2015
And then AKA found other examples…
This really pisses me off...They keep doing it https://t.co/irbtr5pqEG— MAJOR LEAGUE (@MAJORLEAGUEDJZ) July 29, 2015
We think we'll coin: Hello.
Brands/Agencies been running with our phrases/ideas for years. True story. pic.twitter.com/LmfgULcFCp— AKA (@akaworldwide) July 29, 2015