Cape Town - Newly crowned Miss South Africa Zozibinzi Tunzi hasn't just caused chatter locally - but around the world.
The 25-year-old public relations graduate walked away with the title of Miss South Africa 2019 as well as R3-million in prize money and sponsorships deals on National Women's Day.
Zozibini is the first short-haired contestant to win Miss South Africa, winning over the judges with her confident nature, and individualism.
According to Google's Africa team, in the week following the announcement, the country generated more than 100 000 search queries for "Miss South Africa 2019."
Leading up to the Miss Universe pageant, not only has Zozibini, who resides in Cape Town, been on everyone's lips locally, she has also gained online traction internationally.
The global leader in media intelligence, Meltwater, analysed the online conversations and uncovered interesting factoids behind the crowning of the country's newest Miss South Africa.
FROM SOUTH AFRICA TO THE WORLD
While South African social mentions accounted for 23.16% of global mentions, Thailand came in second with 9.79% and the United States of America third with 5.10%.
Thailand was the host Miss Universe 2018, in which Miss Universe Miss South Africa 2018 Tamaryn Green placed second.
A big player in the world of pageantry, the USA has won fourteen victories at the Big Four international beauty pageants - Miss Universe, Miss World, Miss International and Miss Earth.
ZOZIBINI AND HER CROWN
Adding to the online furore, Metro FM had to issue an apology after a controversial poll, asking listeners to rate her attractiveness.
Comments were also made online about Zozibini's haircut, with some calling going natural "a strategy," and DJ Cleo referring to her hairstyle as an "R30" haircut.
According to data collected by Meltwater around Zozibini's natural hair, the conversation dominated on Twitter accounting for 47% of the hair debate, followed by blogs (32.7%) and Facebook (16.4%).
Around public sentiment, the data showed that 76% of the social media conversation was "positive."
Topics included how Zozibini's win redefined "rigid beauty standards" and empowered "black women" to embrace their "natural 'beauty."