Cape Town – Jo-Ann Strauss on Tuesday revealed on her blog why you won’t see pics of her family on social media.
The former Miss South Africa wrote a post titled The Ugly Side of Pretty Pictures on her popular parenting blog, Modern Mommy.
According to Jo-Ann social media is a negative place that quickly turns the good into the bad.
She wrote: "Some people feel that I should show my family on social media. I often feel the same … until I’m reminded of how strangely intrusive (and unnecessarily negative and critical) social media can be.
"As someone who has spent nearly half of her life in the media, I am relatively comfortable with people discussing me (sometimes in a negative light) on social media and the glare of public scrutiny. However, neither my husband nor our children signed up for this scrutiny and out of respect for them, I try to keep them out of the media as far as I can."
The 35-year-old’s Instagram often shows glimpses of her family without fully revealing their identity. In 2014 Jo-Ann’s Instagram won her a Channel24 award for best celebrity Instagram account.
Jo-Ann and hubby Michael Held welcomed their second child, a baby girl, into the world earlier this month. The couple also have son, who was born in 2014, together.