Cape Town – Alicia Keys is using her voice and natural beauty to raise awareness for breast cancer.
The 36-year-old has teamed up with Stella McCartney for the designer’s annual Breast Cancer Awareness campaign.
Alicia was photographed modelling the Ophelia Whistling lingerie set in Poppy Pink which launched specifically for the campaign.
A percentage of all proceeds from the lingerie set will be donated to the Memorial Sloan Kettering Breast Examination Centre in Harlem, which offers free and low-cost quality care to its community.
SEE SNAPS OF THE CAMPAIGN HERE:
In a video, the Girl on Fire hitmaker and the designer discuss how important it is for them to spread the word and to raise breast cancer awareness.
Both ladies also shared personal stories of their experience with cancer.
Alicia revealed that the cause resonates with her because her mother is a breast cancer survivor, but she has never really had the opportunity to share that story.
Stella added that her mother died from breast cancer 19 years ago, emphasising how important it is to be aware and to be regularly checked.
WATCH THE VIDEO HERE: