Instagram CEO responds to Kardashian plea to 'make Instagram Instagram again'

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Kim Kardashian and Kylie Jenner.
Kim Kardashian and Kylie Jenner.
Photo: Kevin Mazur/VF20/WireImage/Getty Images

  • Instagram CEO Adam Mosseri has addressed concerns over the social media platform's latest update announcement.
  • This came after Kylie Jenner and Kim Kardashian called Instagram out for "trying to be TikTok".
  • Kylie is currently the second most-followed celebrity on Instagram.


The Kardashian-Jenner clan have once again shown off their celebrity power.

On Monday, days after Instagram CEO Adam Mosseri announced video changes on the social media platform, Kylie Jenner shared a meme calling on the popular social media platform to return to its origins. 

"Make Instagram Instagram again," the meme read. "Stop trying to be like TikTok. I just want to see cute photos of my friends."

The message ended with, "Sincerely, Everyone."

Kim Kardashian echoed Jenner's sentiments by posting the same meme to her Instagram Story, alongside the caption, "PRETTY PLEASE."

In response to The Kardashians stars, who have a combined 686 million followers on Instagram, Mosseri released a video message addressing the backlash to the changes on the app.

"There's a lot going on on Instagram right now. We're experimenting with a number of different changes to the app," he says at the start of the Reel.

The former Facebook executive then points out: "We're going to continue to support photos. It's part of our heritage."

However, he added that he believes "that more and more of Instagram is going to become video over time," adding that they're "going to have to lean into that shift while continuing to support photos."

Mosseri concluded his video message by asking for feedback from users.

Jenner is currently the second most-followed celebrity on Instagram, with 361 million followers. Soccer star Cristiano Ronaldo is sitting at number one with 470 million followers.

As for the most-followed account, Instagram itself is at the top with 535 million followers.


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