Madonna's daughter, Lourdes, is the new face of Marc Jacobs.
Lourdes, now 24 years old, is the daughter of the Material Girl singer and Cuban actor Carlos Leon.
The model, who also goes by the name of Lola, shared the news on Instagram with photos from the Marc Jacobs Spring Collection in which she wears florals, sports red hair and accessorises with a tote bag.
"TMJ celebrates eclecticism and an individualised approach to personal style. Marc has a long-storied history with Madonna, and so it only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand," they said in a statement, per Today.
SEE MORE PHOTOS OF LOLA FOR MARC JACOBS HERE: