Cape Town – The number 13 is known to have ‘negative’ connotations attached to it, but for Taylor Swift it’s lucky.
According to social media monitoring company Brandwatch, the Gorgeous hitmaker was the Most Influential Person on Twitter in 2018 and she only tweeted a total of 13 times.
The company released its annual list of the most influential women and men on Twitter on Wednesday and while Tay-Tay is the most influential, former One Direction member Liam Payne takes the number one spot for the men.
“The accounts were ranked according to a selection of criteria that added together to create their influence score,” the company said.
“This is a measure of how influential an account is over time, based on the level of genuine engagement they are creating. While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.”
SEE THE TOP 10 MOST INFLUENTIAL WOMEN ON TWITTER:
SEE THE TOP 10 MOST INFLUENTIAL MEN ON TWITTER: