Prince Charles launches fashion line

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  • The Prince's Foundation and Yoox Net-a-Porter has collaborated on a sustainable fashion collection.
  • "I have always believed in the 'Buy once, buy well' philosophy, so the more I wear them, the more sustainable I hope I become!" Charles said of the collection, spearheaded by The Modern Artisan.
  • The collection includes 10 pieces for women and eight pieces for men - the priciest item on the site is a padded Donegal cashmere bomber jacket going for $1 550 (R24 247).


Shortly after appearing in Vogue to chat to editor-in-chief Edward Enninful, Prince Charles has launched his own fashion line.

The Prince of Wales spoke about his fashion choices for the December issues of the magazine, saying: "I mind about detail and colour and things like that – and colour combinations.

"I'm lucky because I can find marvellous people who are brilliant makers of the things that I appreciate, and because of that, I try to keep them going for longer," he said, also speaking of The Modern Artisan.

The Modern Artisan is a training programme – and its students have just launched a sustainable fashion collection which is being backed by none other than the prince himself.

The collaboration between The Prince's Foundation and Yoox Net-a-Porter, aims to promote "high-end textile skills among young craftsmen". Students from Italy's prestigious Politecnico di Milano design school envisioned the pieces – each piece in the collection draws inspiration from the works of Leonardo da Vinci, according to People – which Dumfries House graduates in the UK have manufactured.

"Created with a shared passion for improving the fashion industry's environmental footprint, the pieces are made in small batches using the finest natural silk, cashmere and wool fibres," the Net-a-Porter website reads. "Profits from every purchase will be donated to support the charitable work of The Prince's Foundation."

"For me, I have always tried to use my own wardrobe to highlight great craftsmanship, whether that is in the manufacture or, more often these days, the repair of an item. I have always believed in the 'Buy once, buy well' philosophy, so the more I wear them, the more sustainable I hope I become!" Charles said of the collection, reports The Telegraph.

There are 10 pieces available for women – which ranges from a $475 (R7 431) cable-knit cashmere turtleneck sweater to a $1 495 (R23 387) belted double-breasted merino wool and cashmere-blend coat – and eight pieces for men – including a blue button-down collar cotton Oxford shirt at $795 (R12 436) and an oh-so-cool padded Donegal cashmere bomber jacket for $1 550 (R24 247).

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