Prince Harry and Meghan Markle announce multi-year deal with giant Procter & Gamble

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Prince Harry and Meghan Markle
Prince Harry and Meghan Markle
Photo: Samir Hussein/Getty Images

Prince Harry and Meghan Markle have just announced a multi-year global deal with consumer goods corporation Procter & Gamble.

"Based on shared values, the partnership will focus on gender equality, more inclusive online spaces, and resilience and impact through sport," Harry and Meghan said on their Archewell website. "It will build on joint aspirations, most recently demonstrated by our work together in support of Global Citizen's VAX LIVE: The Concert to Reunite the World, an event that inspired vaccine confidence worldwide and mobilized more than $300 million in the push for greater global access to Covid-19 vaccines."

The partnership is especially significant to Meghan Markle, whose work on gender equality – more specifically gender equality with the help of Procter & Gamble – dates all the way back to when the now duchess was 11 years old.

In 1993 she appeared in a segment of Nick News, Nickelodeon's news programme for children, and explained how she saw a Procter & Gamble TV ad for dishwashing soap claim "women all over America are fighting greasy pots and pans". She felt the ad implied "only women do dishes" and launched a letter-writing campaign to the corporation. Three months later, "women all over America" became "people all over America".

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