Cannes - The Cannes film festival - which runs till 25 May - is a non-stop merry-go-round of movies, stars, interviews and parties.
HERE ARE SOME FIGURES TO PUT THE EVENT INTO PERSPECTIVE:
The length in minutes of Ang Hupa, the longest film at Cannes, by the Filipino director Lav Diaz - at 4 hours 36 minutes. It is followed closely in the "slow cinema" stakes by Mektoub My Love: Intermezzo, the second part of a steamy trilogy by the French-Tunisian Abdellatif Kechiche, who won the Palme d'Or with Blue is the Warmest Colour. But they are mere shorts compared to the all-time Cannes record-holder Ken Burns, whose documentary on World War II - later broadcast as a series - ran to 14 hours.
The number of times Cannes regular Pedro Almodovar has won the Palme d'Or. Having served as head of the jury in 2017, the Spanish auteur consoles himself with the knowledge that the best film does not always win. "Even the year I was president, there were prizes I didn't agree with," he said on the eve of the festival. He will be hoping he breaks his duck this year with Pain & Glory featuring his stalwart stars Antonio Banderas and Penelope Cruz.
The number of golden fronds on the 18-carat gold Palme d'Or which will go to the winning film. The trophy, worth 20 000 euros ($22 000), is made by Swiss jewellers Chopard.
The number of steps the stars have to climb to ascend the red carpet into the Palais des Festivals where the main competition films are screened.
(Amber Heard attends the screening of Les Miserables during the 72nd annual Cannes Film Festival. Getty Images)
The length in metres of the red carpet that will be rolled out during the festival - just over 1.1 miles. A new carpet is laid before each official screening of a film in competition.
The number of people with official accreditations to attend the festival, of whom around 4 500 are journalists.
The number of security personnel deployed at the Palais des Festivals - not counting the hundreds of police, soldiers and paramilitary gendarmes patrolling the surrounding area.
20 000 000
The festival's budget, in euros (about $22m). Half the funding comes from French taxpayers, the other half from corporate sponsors.
The number of feature films - from 25 countries - screened in the official selection at the festival, 21 of which are competing for the Palme d'Or. Hundreds more are showing in the parallel sections and in the market.
From 74 000 to over 200 000
That's how much Cannes's population swells to during the festival.
Smile, there are cameras everywhere (and not just movie and TV ones). This is the number of surveillance cameras filming the town 24 hours a day, with lenses especially trained on the Palais des Festivals building and all along the seafront, known as La Croisette.
(Alessandra Ambrosio attends the screening of Les Miserables during the 72nd annual Cannes Film Festival. Getty Images)
The number of movers and shakers taking part in Cannes's parallel film market, happening in the bowels of the Palais des Festivals and along part of the beach.
This maze of stands is where producers, directors and distributors get together to work out what you'll be watching on the big screen and your devices in the months and years to come.