New York — Jordan Peele has done it again. Two years after the filmmaker's Get Out became a box-office sensation, his frightening follow-up, Us, debuted with $70.3m in ticket sales, according to studio estimates on Sunday.
The opening, well above forecasts, had few parallels. It was the largest debut for an original horror film (only the It remake and last year's Halloween have surpassed it in the genre) and one of the highest openings for a live-action original film since Avatar was released 10 years ago.
In today's franchise-driven movie world, seldom has a young director been such a draw. But moviegoers turned out in droves to see what kind of freak-out Peele could muster in his sophomore release.
"Peele has really crafted an extraordinary story that I think once again is going to capture the cultural zeitgeist," said Jim Orr, distribution chief for Universal. "He is recognised as just an amazing talent. He crafts films that make you think, that are extraordinarily well-acted, well-written and are amazingly entertaining."
Us took over the top spot at the box office from Captain Marvel, which had reigned for two weeks. The Marvel Studios superhero release slid to second place with $35m in its third week. In three weeks of release, it's made $910m worldwide, and will soon become the first $1bn release of 2019.
Other holdovers — the animated amusement Wonder Park and the cystic fibrosis teen romance Five Feet Apart — trailed in third and fourth with about $9m each in their second week.
But the weekend belonged overwhelming to Us, which more than doubled the $33.4m domestic debut of 2017's Oscar-winning Get Out. The former Key & Peele star's first film as writer-director, Get Out ultimately grossed $255.4m on a $4.5m budget.
Us cost $20m to make, meaning it's already a huge hit for Peele and Universal Pictures, which notched its third No. 1 release of the year following Glass and How to Train Your Dragon: The Hidden World.
It's also, as Peele has said, more thoroughly a horror film. While Us has drawn very good reviews (94 percent fresh on Rotten Tomatoes), audiences gave it a relatively low "B'' CinemaScore. Paul Dergarabedian chalked that up mainly to moviegoers feeling shell-shocked when they emerged from the theatre.
Us stars Lupita Nyong'o and Winston Duke as vacationing parents whose family is faced with eerie doppelgangers of themselves. The film added $16.7m from 47 international territories.
While Us was propelled by a number of things, including Nyong'o and buzz out of its SXSW premiere, the main selling point was Peele. The 40-year-old director already has an imprimatur matched only by veteran filmmakers like Clint Eastwood.
"It's really difficult for a director to become a superstar whose name gets people in theatre, and Jordan Peele has done just that," said Dergarabedian. "He's a superstar director with a brand all his own, and that's with two feature films under his belt. That's pretty astonishing. That just doesn't happen."
After a sluggish January and February, the overall box office has rebounded thanks to Captain Marvel and Us.
The weekend followed an especially tumultuous week in Hollywood. On Monday, Warner Bros. chief Kevin Tsujihara stepped down following a sex scandal. On Wednesday, the Walt Disney Co. completed its $71.3bn acquisition of 21st Century Fox.